Marketing

Opinions expressed by Entrepreneur contributors are their own. Delivering an exceptional customer experience is paramount for success. Within the past decade, companies that integrate artificial intelligence (AI) into their operations have emerged as the leading choice for businesses due to their convenience and scalability. The advanced technology that we are now adapting to has taken

Opinions expressed by Entrepreneur contributors are their own. In this digital age, where content overflows and battles are for a sliver of attention, the power of virality is unmatched. I’ve seen and analyzed countless marketing campaigns, but only a few can shake the web and etch themselves in our collective memory. What is it that

Opinions expressed by Entrepreneur contributors are their own. Most of us have experienced the anguish of forgetting someone’s name while they’re standing right in front of us. It’s like a mental game of hide-and-seek that you’re destined to lose. But there’s hope — this seven-step plan to turn your name-guessing game into a name-recalling masterpiece.

Eco-friendly products have a problem. Consumers say they want sustainable products; surveys show that up to 70% are willing to buy them. But only 1% to 5% actually buy them — a serious disconnect. What’s the solution? “That’s where marketing comes in,” says Edwin Stafford, a Utah State University marketing professor who’s studied the sustainability

Opinions expressed by Entrepreneur contributors are their own. 2024 is right around the corner, and the world’s marketing landscape has changed a lot in this year alone! So, what’s changed in this time? As the internet grows, there are more people selling services and products than ever before. It’s saturated out there. To make an

Opinions expressed by Entrepreneur contributors are their own. Should you rebrand? On average, 74% of the S&P companies rebrand within the first seven years. Rebranding is a significant endeavor that can evoke a mix of emotions for companies. It involves many variables and can be both exciting and scary. There are a lot of questions

Opinions expressed by Entrepreneur contributors are their own. In this hyper-connected world, we’re struggling to capture the attention of those we hope will buy from us and eventually become loyal customers. The deluge of social media platforms and AI tools has created an overwhelming tidal wave, drowning us in a sea of tweets, likes and

You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. The 43rd edition of the annual Dubai-based tech event, GITEX Global, which will take place from October 16-20, 2023 at the Dubai World Trade Centre (DWTC), is set to have more than 6,000 exhibitors, with the gathering also expected to be the largest showcase

Opinions expressed by Entrepreneur contributors are their own. Diversity, Equity and Inclusion (DEI) have moved beyond trendy terms to become vital pillars of modern-day business models and marketing strategies that can truly move the needle. Many companies have recognized its importance, with 80% of United States employers having DEI strategies underway. Yet, there’s room to

Opinions expressed by Entrepreneur contributors are their own. Starting and growing a small business alone is a unique challenge, which Trickery owner Aaron Rabkin knows all too well. At Trickery, a magic and comedy show in Chicago, Aaron does it all: hosts the show, writes the scripts, manages the finances, and even cleans the entire

Opinions expressed by Entrepreneur contributors are their own. People are increasingly leaving their previous places of belonging. The past decade has witnessed seismic shifts in society, driven by the proliferation of smartphones, the ubiquity of social media and the rise of remote work. These changes have reshaped the way we perceive ourselves and construct our

Opinions expressed by Entrepreneur contributors are their own. In a world where digital interactions dominate, the symbiotic relationship between artificial intelligence (AI) and branding is transforming the landscape. While AI can’t replicate the genuine human touch, it’s emerging as a powerful tool to forge authentic connections with consumers. In the competitive business landscape, companies of

Opinions expressed by Entrepreneur contributors are their own. Whether a company is in the early stages of its development or has a long history, online visibility is key to maintaining engagement with current and potential customers. Partner marketing plays a crucial role — not only because of transparent ways to measure the ROI and awareness

Opinions expressed by Entrepreneur contributors are their own. In the world of search results and social media, just one misstep or unfortunate event can quickly escalate into a full-blown public relations (PR) crisis, posing a real threat to your company’s reputation and bottom line. That makes it essential to be prepared for potential PR problems

Opinions expressed by Entrepreneur contributors are their own. The average small to mid-sized business spends about $10,000 annually on Google Ads. Naturally, there are a lot of agencies and experts offering their “Google Ads Management Services” right now. If you’re planning to hire someone to optimize your campaigns and are wondering what to look for,

¿Sabías que hay más de 4,620 millones de usuarios activos en redes sociales en el mundo? Con una audiencia tan masiva, no es de extrañar que las startups estén aprovechando el branding en las redes sociales para crear una fuerte presencia digital y hacer crecer sus negocios. Pero la competencia es feroz y debes aplicar

How do you drive a big yellow school bus with 70 kids goofing around in the back every day? “You just gotta tune out the noise,” shrugs Marllury Urbina, who’s been doing it in and around San Francisco for 22 years. She’s always loved the job, but it’s come with stress. Out the door at

Opinions expressed by Entrepreneur contributors are their own. Imagine being able to engage with your target audience without feeling like you’re selling to them. That’s what influencer marketing can do for your brand. A big reason 93% of marketers include influencer marketing in their brand strategy is because it’s an authentic and effective way to

Opinions expressed by Entrepreneur contributors are their own. Recession or no recession, marketing budgets are getting smaller. Marketers are being asked to do more with less. The upside of this is that it provides clarity to the priorities marketers need to make with the budget they have. Time and money work the same way in

Opinions expressed by Entrepreneur contributors are their own. Hi, Barbie! The “Barbie” movie was magic in a bottle (or, more aptly, magic in a box with a cellophane front), but not for the reasons you think. Its box office didn’t break $1 billion just because of its great branding — it was a fantastic product,