Marketing

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world of digital marketing changes all the time. But one development that appears to be here to
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Opinions expressed by Entrepreneur contributors are their own. At this point, most of us have likely heard the phrase “app fatigue” or “app overload,” referring to the sheer exhaustion associated with navigating the intricate landscape of today’s numerous technologies. The available technology today is more advanced than ever before, but it’s easy to feel that
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Opinions expressed by Entrepreneur contributors are their own. Franchising is not just for baby boomers anymore, at least according to the latest information on ownership demographics. Heavily cited research from Franchise Insights, a leading data and intelligence group, found that Gen Y – or millennials (ages 25-40) – have now surpassed the baby boomers (ages
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Opinions expressed by Entrepreneur contributors are their own. Every marketing decision is a bet. Much like buying stock, you invest in something you think will bring good returns, but there’s never a guarantee it will. In fact, many companies lose everything on a bad marketing bet — yet others are able to hit it big.
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Opinions expressed by Entrepreneur contributors are their own. If PR was once seen mostly as a broadcasting tool, today, PR has transformed into more of a conversation tool, and that is a good thing. Many brands are still learning what exactly that means and are trying to find a sense of rhythm to their PR efforts.
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Opinions expressed by Entrepreneur contributors are their own. Hundreds of businesses and corporations now recognize the lucrative potential of NFTs, and they’re taking brazen steps into the wilds of the metaverse with everything from digital showrooms and loot boxes to meta-vaults and fantastical narrative journeys. While NFTs are traditionally understood as irreproducible digital files whose
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Opinions expressed by Entrepreneur contributors are their own. The world we live in today has more information than we can process, and it is only increasing. There’s no doubting that everyone has a story to tell, but what and how you tell the story is the most important part of your journey. The line between an
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Opinions expressed by Entrepreneur contributors are their own. It’s no secret that the world has changed a lot since the outbreak of Covid-19. And as society continues to adapt to the new normal, so must businesses. This is particularly true for marketing departments, who have to find new ways to promote businesses and engage with
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Opinions expressed by Entrepreneur contributors are their own. Netflix is the industry standard when it comes to personalization and capturing an audience’s attention. For years, it has captivated viewers and kept them glued to their devices, delivering hour after hour of content by collecting large amounts of user data and creating personalized journeys to provide
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Opinions expressed by Entrepreneur contributors are their own. With so many brands selling on Amazon, standing out and maximizing your Amazon potential can sometimes be a challenge. That’s not only because millions of Amazon sellers are constantly vying for the same space, but also due to the many potential pitfalls haunting merchants throughout the selling
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