Marketing

Opinions expressed by Entrepreneur contributors are their own. In order for brands to succeed in today’s cutthroat and highly competitive digital environment, sharing the right message at the right place at the right time is paramount not just to survive but also to thrive. The biggest gamble that brands can make is to overestimate their

Opinions expressed by Entrepreneur contributors are their own. In my 20+ year career as an entrepreneur who’s built, acquired, and sold numerous successful businesses, I’ve observed several factors that can take an otherwise amazing team and viable business idea and drive it into the ground: Not fully understanding who you serve (who your customers are).

Opinions expressed by Entrepreneur contributors are their own. What most people won’t tell you about market uncertainty is that markets are always uncertain. It’s a hidden truth in entrepreneurship. There is never a time when a market is 100% stable or sure. Rapid, unexpected change and disruption are always possible. It can occur in your

Opinions expressed by Entrepreneur contributors are their own. An estimated 80% of all internet users see Google Ads on a daily basis. That’s about 4.4 billion people. So, if you’re not getting any leads or seeing a return on your Google Ads campaigns, it’s not for a lack of reach — chances are, you’re doing

Opinions expressed by Entrepreneur contributors are their own. Building strong business connections has always been a cornerstone of success. Creating meaningful relationships and nurturing professional bonds with a wide variety of people can unlock exciting opportunities and collaborations, driving growth, influence and impact. But as I keep telling my students, while human communication hasn’t changed

Opinions expressed by Entrepreneur contributors are their own. After being bombarded with traditional advertising for decades, consumers today are fatigued from facing digital advertising at every turn. As a result, their behaviors and preferences have evolved. Customers today do not want advertisements forced upon them. They seek authenticity. They don’t want to buy from a

Opinions expressed by Entrepreneur contributors are their own. Did you know that 90% of startups fail within their first five years? One of the key factors behind this alarming statistic is the lack of effective branding and public relations strategies. This causes startups to fall behind in credibility and recognition, resulting in failure to establish

Opinions expressed by Entrepreneur contributors are their own. Your brand is not your baby. Okay, it kind of is your baby — in how you nourish it, support it, invest in it and stick with it on both good and bad days. But what I mean is, you don’t necessarily want to treat it like

Esta historia aparece en la edición impresa de julio de 2023 de Entrepreneur Estados Unidos. ¡Suscríbete! “ P: La gente me dice que publique regularmente en LinkedIn, pero parece que nadie me lee. ¿Debería simplemente renunciar? — Derek, Austin, Estados Unidos Este artículo podría ser un fracaso. Es posible que ni siquiera llegues al primer

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs are always on the hunt for effective lead-generation methods and ways to foster meaningful business relationships. One platform consistently rises to the challenge: LinkedIn. With its vast network of over 750 million professionals around the globe, LinkedIn has transformed networking for the digital era, providing an

Opinions expressed by Entrepreneur contributors are their own. The process of content optimization and marketing is a really broad and extensive one that could use millions of pages. The methods that specialists implement to improve and optimize their content are never-ending. Many new methods are now emerging, thanks to novel technologies that pave the way

Opinions expressed by Entrepreneur contributors are their own. In less than two decades, social media has transformed how people communicate. Social media platforms have also dramatically altered how brands reach potential customers and build long-term relationships. Social media enabled brands to break down barriers and reach their audiences directly. As a consequence of making it

Sin rodeos. El emprendimiento es un reino despiadado donde prosperan los audaces. Te desvanecerás en la oscuridad si no exhibes sin pena tus capacidades únicas, alardeando sobre tus logros y creando tu propio foco de atención. Así que, mis audaces camaradas, es hora de que nos sumerjamos en el cautivador caos de dominar la autopromoción

Opinions expressed by Entrepreneur contributors are their own. Amazon Prime has become associated with a level of consistency and dependability. It’s a brand over 200 million subscribers trust globally. Ecommerce sellers can tap into that subscriber base by adding Amazon’s Buy with Prime service into their websites’ checkout process. All the customer has to do

Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Readwrite.com The world of podcasting has seen explosive growth over the past decade. We are a little more than halfway in 2023; the number of podcast listeners has reached 464.7 million, a number that continues to rise. With this rapid expansion, creators

Opinions expressed by Entrepreneur contributors are their own. Often described as the most powerful form of marketing, referred customers — among their many virtues — have no less than 25% higher profit margins than non-referred ones, according to a 2011 joint study conducted by the University of Pennsylvania and Goethe University Frankfurt. So, the number

Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Under30CEO.com The world doesn’t seem to sit still for too long these days, and that’s especially true when it comes to tech-related fields. If you’re up to date at all with the tech world, then you’ll know how challenging it can be

In the words of hip-hop icon Drake, “If you are reading this, it’s too late.” A year after a Yankees fan inspired shock and awe (and gag reflexes) by using a hollowed-out hot dog as a straw for his ballpark beer, Oscar Mayer is swinging for the fences by offering free hot dog straws to

Opinions expressed by Entrepreneur contributors are their own. We’re all being asked to deliver bigger, better results with less investment. A friend of mine who’s a marketing leader at a B2B fintech told me last week that her company slashed her budget by 40% — but kept targets the same. Sadly, she’s not alone. As

Opinions expressed by Entrepreneur contributors are their own. There’s little doubt about what brand reputation means to your business and your bottom line. In fact, how people size up your image and, ultimately, connect with your brand, whether online or in-person, is more important than ever. It often takes years to build an image that