Marketing

Opinions expressed by Entrepreneur contributors are their own. Evolution is inescapable, and it permeates every aspect of life. Many of us tend to resist this fact, inherently leaning on the comfort of what we know. However, it is a cold reality that those who do not evolve are inevitably left behind. This applies both to

Opinions expressed by Entrepreneur contributors are their own. Marketing can be a tricky balance. It’s not just about finding great ideas, but making them work for a target audience appropriately and meaningfully. It also comprises a number of parts, or “tools,” and wielding the right ones can be the difference between having people shrug at

Opinions expressed by Entrepreneur contributors are their own. These days, art theft isn’t restricted to elaborate heists staged in a museum or gallery. With design inspiration being copied or outright stolen in every arena, from graphic design to fashion, it’s more important than ever to protect yourself and your work. A quick Google search on

Opinions expressed by Entrepreneur contributors are their own. There are about 4 billion loyalty program memberships in the U.S., and they’re all fueled by some type of reward. Yes, even Starbucks‘ recently-announced metaverse loyalty program is expected to deal in NFTs (a fancy way of saying a digital asset as a reward). Entrepreneurs, take note:

Opinions expressed by Entrepreneur contributors are their own. Often new companies think about public relations at the moment of the launch and not much after that. However, PR is an ongoing effort that should always be kept alive. Public relations is not just about writing good press releases. It’s about building and maintaining durable networks

Opinions expressed by Entrepreneur contributors are their own. Sometimes marketing is a relatively simple process. But what if the product or service you’re trying to promote and market is … well, to put it bluntly, boring? Lisa Schwarz, senior director of global product marketing at Oracle NetSuite, knows quite a bit about this challenge. Her

Opinions expressed by Entrepreneur contributors are their own. With initiatives to prioritize consumer privacy by companies like Apple, app trackers and third-party cookies are disappearing, which is impacting the efficiency of traditional methods for performance advertising. How does paying 25% more to reach the same audience this coming year sound? While nobody wants to spend

Opinions expressed by Entrepreneur contributors are their own. It’s been said that three-quarters of our knowledge comes to us from our sight — visually. This makes it all that much more confusing that franchise brands still fail to utilize the video marketing options at their disposal as part of their comprehensive sales development process. Especially

Opinions expressed by Entrepreneur contributors are their own. We see a lot of startup founders turning to Web3 models, and a lot of established Web2 companies are already taking a step toward upgrading. With companies like Nike, Adidas, Google, Facebook, YouTube, TikTok and Twitter, we can say for sure that leaders are predicting that the

Opinions expressed by Entrepreneur contributors are their own. Building a business typically means catering to a specific demographic segment and creating new products and marketing angles to appeal to them directly. But there’s one audience segment that all modern business owners need to think about when creating a website: users with low attention spans. Evidence

Opinions expressed by Entrepreneur contributors are their own. LinkedIn is “the place to be” for online professional networking. But why is that? Why do more than 830 million business professionals from over 200 countries use the platform? There’s no simple answer, but there are a few foundational reasons to employ a LinkedIn marketing campaign: to

Opinions expressed by Entrepreneur contributors are their own. The public relations sector is constantly being challenged by new technologies. The rise of new social platforms and the ever-changing way we use them, the widespread adoption of artificial intelligence, the cookie-less world and the data-driven demand for new metric modes are pushing public relations into new

Opinions expressed by Entrepreneur contributors are their own. Depending on the headlines you believe, we’re either headed for a long, ugly recession, or parts of the world are already in one. Either way, it’s not pretty — and consumers and advertisers are bracing for impact. Even in July, when the markets were momentarily showing signs

Opinions expressed by Entrepreneur contributors are their own. Marketing is crucial for any business. But making your marketing more effective, especially in the face of a volatile economy, can present challenges. For the busy entrepreneur, understanding how to navigate economic swings can mean the difference between thriving, struggling or even shutting down. Here are a

Opinions expressed by Entrepreneur contributors are their own. All of the talk of a recession is forcing small business owners to hope for the best and prepare for the worst. To understand how small businesses are preparing, I contacted several marketing agencies that specialize in working with entrepreneurs to grow and scale. Preparing for a

Opinions expressed by Entrepreneur contributors are their own. If you’re betting on email to boost sales this holiday season, you have the right mindset. Last year, online retail sales grew 11.3% over 2020 to more than $218 billion, according to the National Retail Federation. Although the ease of pandemic restrictions will bring more people to

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. Se ha dicho que tres cuartas partes de nuestro conocimiento nos llega a través de la mirada. Esto hace que resulte mucho más confuso el que las marcas de franquicia todavía no utilicen las opciones del video marketing a su disposición como parte de su

Opinions expressed by Entrepreneur contributors are their own. In today’s world of digital publications, online shopping and influencer recommendations, more media outlets are turning to affiliate marketing programs to make easy money. Essentially, these programs partner with editors and media outlets to promote your products in exchange for a percentage of commission. The affiliate program,

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. No es ningún secreto que TikTok se ha convertido rápidamente en una de las plataformas favoritas para las marcas que buscan crear presencia. Vista alguna vez como una aplicación de entretenimiento para adolescentes bailarines y videos con lip sync, TikTok se ha convertido en una

Ann Mukherjee is a born change agent. As the first industry outsider and woman of color to assume the position of Chairman & CEO for the North American arm of Pernod Ricard – the second largest global wine and spirits distiller and maker of Absolut Vodka, Chivas Regal scotch, Jameson, Malibu Rum, Kahlua, and other