Marketing

Opinions expressed by Entrepreneur contributors are their own. Evan LeRoy, co-owner of LeRoy and Lewis Barbecue, is crafting boundary-breaking menu items and innovative social media at the same time. Recognizing a branding potential beyond mere views and clicks, his restaurant business focuses on crafting videos, podcasts, and more content with value. For the talented team

Opinions expressed by Entrepreneur contributors are their own. Companies gaining traction in the early-to-mid growth stages have a few common marketing attributes: they’re seeing good returns in paid media, they have some resources to deploy, and they’re facing a dilemma of building an in-house team or hiring an agency to help them scale. I’m CEO

Opinions expressed by Entrepreneur contributors are their own. “I’ve just wrapped up a meeting with our marketing agency, and I must admit, I was taken aback by their charges given the somewhat underwhelming results we’ve seen,” a sentiment shared in a social media group for marketing professionals, echoed by others. It’s a refrain I encounter

Opinions expressed by Entrepreneur contributors are their own. Google Ads is one of the most powerful advertising platforms on earth, a position it’s held for over two decades since it first launched in October 2000. Today, Google Ads boasts over $200 million in ad revenue and — perhaps without even knowing — a whopping 63%

Opinions expressed by Entrepreneur contributors are their own. When talking about how digital technology transformed brands and marketing, most marketers are quick to point out the arrival of new digital marketing channels and the influence of social media. But what about public relations (PR) and search engine optimization (SEO)? Traditionally, most brand teams would have

Opinions expressed by Entrepreneur contributors are their own. Are you looking for innovative ways to connect with your target audience and drive real, measurable results? Experiential marketing events might be the answer you’re looking for. In this article, we will explore the world of experiential marketing events, including their definition, importance and how they can

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Marketing success depends, at least partially, on creative strengths. You may have a logically better project, an objectively lower price, and a measurably longer history than your closest competitor, but if your marketing messages are boring or

Opinions expressed by Entrepreneur contributors are their own. You can charge a premium for products or services if you have a strong personal brand. Individuals build their personal brand by utilizing their reputation, expertise and influence to create a perceived value for their products or services. Having a personal brand will position you as an

Opinions expressed by Entrepreneur contributors are their own. Keyword research is a major step in any well-planned SEO strategy. This is due to the significance of keywords in things like content optimization and improving ranks on search engine results pages. Usually, keyword research is conducted as the first step to lay the foundation of the

Opinions expressed by Entrepreneur contributors are their own. Chip Klose wants you to work smarter, not harder. The restaurant consultant and host of the Restaurant Strategy podcast is on a mission to redefine success in the hospitality industry. He does this by sharing actionable plans with mastermind clients to help them grow, while also helping

Opinions expressed by Entrepreneur contributors are their own. If you own a business, you know that reputation is everything. It’s not enough to know what your brand is about and its values – you must communicate all these things to clients, partners and stakeholders. This is where PR places your company on the map and

Opinions expressed by Entrepreneur contributors are their own. If you’ve been on social media or listened to the news recently, you would undoubtedly have heard about the upcoming “recession.” While I believe a lot of this is simply fear-mongering, there could potentially be some concerns that we may all face, particularly as business owners. As

Small businesses often have small marketing budgets — but that shouldn’t hold back your marketing efforts!! Join us for an exclusive webinar led by Yelp’s small business expert, Emily Washcovick. In this session, you’ll learn how to reach your audience on a shoestring — by harnessing the power of local culture, trends, and events. During

Opinions expressed by Entrepreneur contributors are their own. Have you heard of the butterfly effect? It’s a way of describing how small changes can have a seismic impact on a complex system. Here’s one way it’s often explained. If a butterfly flaps its wings in California, the breeze could grow and eventually alter the weather

Opinions expressed by Entrepreneur contributors are their own. Perhaps you’ve heard rumors about Apple wanting to bring an “Apple car,” to the market. While the vehicle is just hypothetical, many consumers are already excited to get behind the wheel. They’ve already bought into the concept based on little more than the assumption that if the

Opinions expressed by Entrepreneur contributors are their own. In today’s dynamic retail environment, there’s a significant shift occurring in the way brands approach their customers. Historically, many industries prioritized competitive prices and discounts. However, the modern consumer is evolving, and the marketing world must follow suit. Brands are now transitioning away from emphasizing price to

Opinions expressed by Entrepreneur contributors are their own. As I emphasized in a previous Entrepreneur article, a big mistake in brand storytelling is assuming that you’re telling a story about your company. It’s really two stories: One about your brand and one about your customer. But you need to lead with your customer’s story. How?

Opinions expressed by Entrepreneur contributors are their own. Delivering an exceptional customer experience is paramount for success. Within the past decade, companies that integrate artificial intelligence (AI) into their operations have emerged as the leading choice for businesses due to their convenience and scalability. The advanced technology that we are now adapting to has taken

Opinions expressed by Entrepreneur contributors are their own. In this digital age, where content overflows and battles are for a sliver of attention, the power of virality is unmatched. I’ve seen and analyzed countless marketing campaigns, but only a few can shake the web and etch themselves in our collective memory. What is it that

Opinions expressed by Entrepreneur contributors are their own. Most of us have experienced the anguish of forgetting someone’s name while they’re standing right in front of us. It’s like a mental game of hide-and-seek that you’re destined to lose. But there’s hope — this seven-step plan to turn your name-guessing game into a name-recalling masterpiece.