Marketing

Opinions expressed by Entrepreneur contributors are their own. Marketing can be a tricky balance. It’s not just about finding great ideas, but making them work for a target audience appropriately and meaningfully. It also comprises a number of parts, or “tools,” and wielding the right ones can be the difference between having people shrug at
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Opinions expressed by Entrepreneur contributors are their own. With initiatives to prioritize consumer privacy by companies like Apple, app trackers and third-party cookies are disappearing, which is impacting the efficiency of traditional methods for performance advertising. How does paying 25% more to reach the same audience this coming year sound? While nobody wants to spend
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Opinions expressed by Entrepreneur contributors are their own. Building a business typically means catering to a specific demographic segment and creating new products and marketing angles to appeal to them directly. But there’s one audience segment that all modern business owners need to think about when creating a website: users with low attention spans. Evidence
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Opinions expressed by Entrepreneur contributors are their own. The public relations sector is constantly being challenged by new technologies. The rise of new social platforms and the ever-changing way we use them, the widespread adoption of artificial intelligence, the cookie-less world and the data-driven demand for new metric modes are pushing public relations into new
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Opinions expressed by Entrepreneur contributors are their own. Marketing is crucial for any business. But making your marketing more effective, especially in the face of a volatile economy, can present challenges. For the busy entrepreneur, understanding how to navigate economic swings can mean the difference between thriving, struggling or even shutting down. Here are a
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Opinions expressed by Entrepreneur contributors are their own. If you’re betting on email to boost sales this holiday season, you have the right mindset. Last year, online retail sales grew 11.3% over 2020 to more than $218 billion, according to the National Retail Federation. Although the ease of pandemic restrictions will bring more people to
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Opinions expressed by Entrepreneur contributors are their own. In today’s world of digital publications, online shopping and influencer recommendations, more media outlets are turning to affiliate marketing programs to make easy money. Essentially, these programs partner with editors and media outlets to promote your products in exchange for a percentage of commission. The affiliate program,
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Las opiniones expresadas por los colaboradores de Entrepreneur son personales. No es ningún secreto que TikTok se ha convertido rápidamente en una de las plataformas favoritas para las marcas que buscan crear presencia. Vista alguna vez como una aplicación de entretenimiento para adolescentes bailarines y videos con lip sync, TikTok se ha convertido en una
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Ann Mukherjee is a born change agent. As the first industry outsider and woman of color to assume the position of Chairman & CEO for the North American arm of Pernod Ricard – the second largest global wine and spirits distiller and maker of Absolut Vodka, Chivas Regal scotch, Jameson, Malibu Rum, Kahlua, and other
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