Marketing

Opinions expressed by Entrepreneur contributors are their own. Customers demand direct interactions with brands. They increasingly want to buy from businesses directly, not go through a third-party wholesaler or distributor whose customer experience is totally different from what they’ve come to expect from the company’s marketing. The direct-to-consumer (D2C) model is becoming more and more

Opinions expressed by Entrepreneur contributors are their own. With distrust around social media growing and de-influencing all the rage, it’s getting harder to determine who to believe and who to blow off. But one activity still provides credibility, and it’s far from new — it originated in the 14th century. Writing a book. A book,

Opinions expressed by Entrepreneur contributors are their own. This Earth Day, we’ll be bombarded by brand messages in support of our planet. While many of these campaigns are well-intentioned, sustainability claims by brands are largely overstated. Research in Europe suggests that more than 40% of green claims from brands were exaggerated. Meanwhile, customers are more

Opinions expressed by Entrepreneur contributors are their own. Effective public relations can be the difference between success and failure in today’s competitive business landscape. Businesses that grasp this concept will have a distinct advantage over their counterparts. This guide takes a comprehensive approach to PR, covering everything from developing your brand narrative to crafting an

Opinions expressed by Entrepreneur contributors are their own. If you’re a business owner, a lot has happened already this year to make you stop and consider the state of your (and your business’s) money. Inflation has every dollar shrinking in value, federal rate hikes have made it more costly to borrow, and while recent bank

Are you feeling a little dazed and confused? Astrologists believe this is because Mercury will soon be in retrograde. Wendy’s believes it has a cure. The fast food chain announced it would soon introduce its “Mercury Menu,” offering deals such as free Crispy Chicken Sandwiches, free 6-piece Crispy or Spicy Chicken Nuggets, and free hot

El marketing es una de las áreas más importantes de una compañía al ser la encargada de ayudar a aumentar las ventas, su imagen, su proyección, entre otros aspectos claves que ayudan a que una empresa sea exitosa. En ese sentido, en la actualidad todas las empresas deben contar con equipos de marketing bien establecidos

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. As the economy slows, B2B marketers are being challenged with longer sales cycles, lower deal amounts and churning

Opinions expressed by Entrepreneur contributors are their own. Over the past few years, short-form video has become one of the most engaging and fastest-growing content types across social media platforms. TikTok, YouTube Shorts and Instagram Reels have all seen meteoric growth, garnering billions of users. According to Statista, Shorts alone boasts 30 billion views daily

Opinions expressed by Entrepreneur contributors are their own. So, you’ve decided to invest in franchise digital marketing to help grow your brand or business. You’ve got high hopes, a limited budget and a finite amount of time to start seeing results. You’ve done your homework and have vetted marketing agencies to help you, and now

Opinions expressed by Entrepreneur contributors are their own. It’s hard to believe in the legitimacy of a marketing method that boasts a 98% open rate and a 20–30% conversion rate, according to Startup Bonsai. However, these incredible outcomes are achievable with SMS marketing, such as SMS lists. As a result, many businesses are capitalizing on

Opinions expressed by Entrepreneur contributors are their own. An astounding 81% of consumers say they need to trust a brand before they’ll consider becoming a customer. That starts with a brand name that gets people’s attention for the right reasons and encompasses all that a business has to offer. Enter the psychology of branding, a

Opinions expressed by Entrepreneur contributors are their own. TikTok is commonly thought of as nothing more than Gen Z’s favorite platform for madcap entertainment and is certainly a hypnotizing way to follow the latest trends. But the truth is that as its popularity has expanded, so have its uses, dramatically so in fact. With more

Opinions expressed by Entrepreneur contributors are their own. Email marketing works. According to Statista, 49% of people say they like to get promotional emails from brands every week. But while checking their inboxes for offers, there’s a chance your customers and prospects won’t find these emails. If your email list is outdated, or if you

Opinions expressed by Entrepreneur contributors are their own. There’s no denying that the way people consume content is at an all-time high and has drastically changed over the past few years. The quick morsels and tidbits of information that people seek can be found across different platforms and mediums, and the stakes are high when

Opinions expressed by Entrepreneur contributors are their own. If you’re a venture-backed company, you’re probably being told to get profitable and to do it quickly. Although it might sound counterintuitive, the path to profitability for many business leaders could lie in expansion. Even during challenging economic times — with the consumer price index increasing 6.5%

Opinions expressed by Entrepreneur contributors are their own. In a world where the competition is fierce and the pace of change is relentless, startups are under pressure to find ways to stay ahead of the curve. As a startup, you need to be agile, creative and innovative to make an impact in your market. Artificial

Opinions expressed by Entrepreneur contributors are their own. Tired of reading the same old marketing advice for your startup? When I started my journey as an entrepreneur, I knew how to build things, but marketing them was a different ball game. Every corner of the internet seemed to echo the same advice  —  paid ads,

Opinions expressed by Entrepreneur contributors are their own. Podcasts have exploded in popularity in recent years, and for good reason. They offer a unique way to engage with audiences and can be a powerful tool in every stage of the marketing funnel. In this article, we’ll discuss how to leverage podcasts across different stages of

Opinions expressed by Entrepreneur contributors are their own. When you advertise a product or service online, you’re not only competing against thousands of other businesses in your niche, but you’re also up against the millions of gigabytes of content that people are exposed to every single day. You can win this battle for attention in