Marketing

You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In this rapidly changing world, where the lines between marketing and communications are blurring, and budgets are shrinking, but expectations are expanding, Marwa Kaabour, Head of Marketing and Communication at the Al Masaood Group, came to the realization that her peers in the sector

Opinions expressed by Entrepreneur contributors are their own. My emails have generated over $6M in revenue for my clients. Writing a cold email can be a daunting task, especially if you’re not familiar with the process. However, when done correctly, cold emailing can be an effective way to generate new leads and build relationships with

Opinions expressed by Entrepreneur contributors are their own. Consumer priorities are quickly changing with the possibility of a recession. Businesses will find it difficult to get away with sub-optimal segmentation, placement, pricing or branding as people become more frugal with their money. With rising uncertainty in both the business and consumer markets, market research is

Opinions expressed by Entrepreneur contributors are their own. As a small or medium-sized business owner, you’re always looking for fresh and creative ways to reach your target audience. Navigating the competitive landscape can be challenging, but a secret weapon can help you break through the noise: multi-channel marketing. This powerful approach engages customers across various

JESSICA ABO is a media trainer, keynote speaker, and bestselling author who uses her 20+ years of TV news experience to help entrepreneurs, C-Suite executives, celebrities, and philanthropists share their stories with the world. An award-winning journalist, Jessica has presented all over the country including at TEDx, Facebook, Microsoft, Delta Airlines, WW, and the United Nations. She has appeared on

Opinions expressed by Entrepreneur contributors are their own. Over the past decade, selling franchises has become an extremely competitive business, and any advantage that one brand can develop, cultivate and deploy can make or break annual sales goals. Now more than ever, video marketing and production is beginning to fill that void. According to an

Opinions expressed by Entrepreneur contributors are their own. Businesses are always looking for effective ways to boost sales and customer retention. Personalized marketing campaigns may provide the solution. Personalized marketing is a powerful tool that helps increase engagement with the right message at the right time. It makes customers feel valued by addressing them personally.

Opinions expressed by Entrepreneur contributors are their own. In the dynamic landscape of the digital era, marketing our brands requires innovative approaches that break away from traditional advertising norms. One such game-changing strategy I’ve adopted is harnessing the power of user-generated content (UGC) to elevate the digital brand presence of clients. But what makes UGC

Opinions expressed by Entrepreneur contributors are their own. You’ve heard the old saying, “You can’t judge a book by its cover.” Actually, that’s not always true; customers judge a book by its cover all the time. In many cases, your business’s real estate and its curb appeal are the first messages being sent. Do customers

Opinions expressed by Entrepreneur contributors are their own. Marketing has become a billion-dollar business across the United States. Statistics show that companies spent more than $250 billion on marketing services in 2021 and nearly the same amount on media advertising. Does that mean that brands need a substantial marketing budget to stand out from their

Opinions expressed by Entrepreneur contributors are their own. Traditional TV still has its viewers, but — unless you missed the memo circulating for the last decade — you’re probably aware that streaming is the current reigning champ of entertainment. New over-the-top TV (OTT) (a.k.a streaming TV ads or STV ads) options are officially outpacing traditional

Opinions expressed by Entrepreneur contributors are their own. Companies looking to partner with external public relations (PR) agencies to help manage communications and brand reputation should know a few things. Not all public relations is the same, and each has its rightful place in the matrix, but it’s essential for C-suite decision-makers to know the

Opinions expressed by Entrepreneur contributors are their own. When running a multi-location restaurant or franchise, owners and operators don’t have an excess amount of time to think about marketing. And not all franchise marketing solutions are created equal. Many “canned” marketing programs save time but are built on brand recognition only and will do little

In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing strategy can be. By having a distinct personality, your brand becomes more memorable and recognizable, making it easier for customers to choose your

Opinions expressed by Entrepreneur contributors are their own. Have you ever experienced the magic of Disney World? The entire concept of this beloved theme park is based on Walt Disney‘s famous words, “If you can dream it, you can do it.” Similarly, entrepreneurship is all about pursuing a dream, solving a problem and changing the

Pursuing an international level of business can be intimidating. How do you get started with taking your business global? What does international marketing entail, and are you ready for it? Why is international marketing important? The first opportunity is simple: More customer opportunities mean more business. Increasing your business borders beyond domestic marketing allows your

Opinions expressed by Entrepreneur contributors are their own. In the world of higher education, few things can cause greater headaches for administrators than the admissions process. According to research from Common App, the number of college applications has grown by 21.3% between 2019-2020 and 2021-2022 alone, overwhelming admissions departments with an ever-growing number of applications.

Opinions expressed by Entrepreneur contributors are their own. Humans have communicated through storytelling for centuries. Aside from sharing information, stories connect communities and create lasting bonds. When digital marketers use storytelling to their advantage, they construct similarly strong bonds between brands and audiences. Focusing on authenticity and emotions during digital storytelling can strengthen those connections.

Opinions expressed by Entrepreneur contributors are their own. If you’re a healthcare provider looking for new and effective ways to find and engage potential patients, there are many strategies you can adopt. Here are nine healthcare marketing strategies that can help you attract more patients and increase patient engagement. From leveraging social media to investing

Opinions expressed by Entrepreneur contributors are their own. Living in the heart of Silicon Valley in San Francisco, as a minority woman entrepreneur and small business owner with big ideas, I work with VCs, founders, creators, artists, designers, accelerators and technologists from across the globe. My backyard is made up of overpriced coffee shops, too