Marketing

Opinions expressed by Entrepreneur contributors are their own. Over the past few years, short-form video has become one of the most engaging and fastest-growing content types across social media platforms. TikTok, YouTube Shorts and Instagram Reels have all seen meteoric growth, garnering billions of users. According to Statista, Shorts alone boasts 30 billion views daily

Opinions expressed by Entrepreneur contributors are their own. So, you’ve decided to invest in franchise digital marketing to help grow your brand or business. You’ve got high hopes, a limited budget and a finite amount of time to start seeing results. You’ve done your homework and have vetted marketing agencies to help you, and now

Opinions expressed by Entrepreneur contributors are their own. It’s hard to believe in the legitimacy of a marketing method that boasts a 98% open rate and a 20–30% conversion rate, according to Startup Bonsai. However, these incredible outcomes are achievable with SMS marketing, such as SMS lists. As a result, many businesses are capitalizing on

Opinions expressed by Entrepreneur contributors are their own. An astounding 81% of consumers say they need to trust a brand before they’ll consider becoming a customer. That starts with a brand name that gets people’s attention for the right reasons and encompasses all that a business has to offer. Enter the psychology of branding, a

Opinions expressed by Entrepreneur contributors are their own. TikTok is commonly thought of as nothing more than Gen Z’s favorite platform for madcap entertainment and is certainly a hypnotizing way to follow the latest trends. But the truth is that as its popularity has expanded, so have its uses, dramatically so in fact. With more

Opinions expressed by Entrepreneur contributors are their own. Email marketing works. According to Statista, 49% of people say they like to get promotional emails from brands every week. But while checking their inboxes for offers, there’s a chance your customers and prospects won’t find these emails. If your email list is outdated, or if you

Opinions expressed by Entrepreneur contributors are their own. There’s no denying that the way people consume content is at an all-time high and has drastically changed over the past few years. The quick morsels and tidbits of information that people seek can be found across different platforms and mediums, and the stakes are high when

Opinions expressed by Entrepreneur contributors are their own. If you’re a venture-backed company, you’re probably being told to get profitable and to do it quickly. Although it might sound counterintuitive, the path to profitability for many business leaders could lie in expansion. Even during challenging economic times — with the consumer price index increasing 6.5%

Opinions expressed by Entrepreneur contributors are their own. In a world where the competition is fierce and the pace of change is relentless, startups are under pressure to find ways to stay ahead of the curve. As a startup, you need to be agile, creative and innovative to make an impact in your market. Artificial

Opinions expressed by Entrepreneur contributors are their own. Tired of reading the same old marketing advice for your startup? When I started my journey as an entrepreneur, I knew how to build things, but marketing them was a different ball game. Every corner of the internet seemed to echo the same advice  —  paid ads,

Opinions expressed by Entrepreneur contributors are their own. Podcasts have exploded in popularity in recent years, and for good reason. They offer a unique way to engage with audiences and can be a powerful tool in every stage of the marketing funnel. In this article, we’ll discuss how to leverage podcasts across different stages of

Opinions expressed by Entrepreneur contributors are their own. When you advertise a product or service online, you’re not only competing against thousands of other businesses in your niche, but you’re also up against the millions of gigabytes of content that people are exposed to every single day. You can win this battle for attention in

Opinions expressed by Entrepreneur contributors are their own. If you’re in the professional services industry, take a step back and watch what’s happening in the banking industry right now. As of this writing in late March 2023, two banks have failed in the US, and the FDIC stepped in to support the depositors, making them

Opinions expressed by Entrepreneur contributors are their own. People today are bombarded with messages from morning until night. We can’t check email or drive to the store without seeing flashing banners, mostly aimed at selling us something. Today’s consumers are experts at tuning these messages out, leaving salespeople with an important question: Do you ensure

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. For many US companies, up to 80% of revenue is driven by advertising. So whether you’re a small

Opinions expressed by Entrepreneur contributors are their own. Navigating uncertain and dynamic economic conditions can challenge even the most seasoned marketing teams. When turbulent economic times hit, all parts of a business shift. Top marketing leaders recognize those moments and adjust their plans to meet the business’s strategic needs. Throughout my career, I’ve learned that

Como dueño de una pequeña o mediana empresa, siempre estás buscando formas nuevas y creativas de llegar a tu público objetivo. Navegar entre tanta competencia puede ser un desafío, pero hay un arma secreta que puede ayudarte: el marketing multicanal. Este poderoso enfoque involucra a tus clientes a través de distintas plataformas, creando una experiencia

Opinions expressed by Entrepreneur contributors are their own. You care about your online reputation, so you did what every diligent entrepreneur has done, including me: You created a personal website. But just like LinkedIn made business cards obsolete, a powerful feature from Google could soon do the same for our personal websites. Meet the Google

Opinions expressed by Entrepreneur contributors are their own. In today’s fast-paced world, the competition in business has become tougher than ever before. In such a scenario, the importance of press releases and news features cannot be underestimated. These tools are essential for businesses of all sizes to gain media coverage, raise brand awareness and attract

Opinions expressed by Entrepreneur contributors are their own. Successfully navigating the ever-evolving world of marketing necessitates a strong understanding of consumer demographics. The ability to tailor your strategies to your audience is essential in driving engagement and fostering brand loyalty. Lately, emerging data on the Black population demographics have signaled significant shifts, bringing forth new