Marketing

Opinions expressed by Entrepreneur contributors are their own. Maintaining and developing a strong personal brand is one of the most essential elements of any online presence. As an entrepreneur, one of the most important things you can do is to create and maintain a cohesive, engaging personal brand. A solid online presence has become increasingly

Opinions expressed by Entrepreneur contributors are their own. Marketing is a very important part of running a business. To succeed in the competitive world, you need a strong marketing strategy that connects you with your target audience and helps you achieve your business goals. But it’s important to note that marketing isn’t just about promoting

Opinions expressed by Entrepreneur contributors are their own. Once you understand the power of personal branding, I guarantee you will want to leverage it to propel your business. Having a strong personal brand can open infinite doors and create opportunities for you. A well-crafted personal brand helps entrepreneurs establish credibility, attracts investors and enables professionals

Opinions expressed by Entrepreneur contributors are their own. Since Fortune 500 companies are the biggest in the United States by revenue, you probably picture them as big, powerful, faceless corporations. We think of artists, on the other hand, as humble bohemians who make just enough to get by on their own. Because it’s all about

Opinions expressed by Entrepreneur contributors are their own. User-generated content (UGC) is a sweeping trend at the intersection of social media, ecommerce and short-form video’s explosive growth. For brands, it’s also a marketing opportunity. Brands want relatable human beings with whom their consumers can identify to create content that promotes their products and values. But

En TikTok, en un momento dado cualquier usuario puede volverse viral por publicar sobre cualquier cosa. Un par de casos reales: los videos de TikTok más vistos de 2022 incluyeron una jirafa gigante de chocolate, un niño pequeño que le recordó a su madre que “Solo soy un bebé”, el regreso de la hibernación de

Opinions expressed by Entrepreneur contributors are their own. At any given moment on TikTok, any user can go viral for posting about seemingly anything. Case in point: The most-viewed TikTok videos of 2022 included a giant chocolate giraffe, a toddler reminding her mom “I’m just a baby,” Squishy the chipmunk’s return from hibernation and —

Opinions expressed by Entrepreneur contributors are their own. A startup’s brand — both the company and the founders’ brands — plays an important role in shaping how investors perceive their business and, ultimately, how much they are willing to invest. Building a strong brand for the startup and founder, can help differentiate a company, emphasize

Si eres un emprendedor que trabaja en servicios profesionales (piensa: relaciones públicas, consultoría de gestión, redacción de discursos, cabildeo), una de las preguntas eternas a las que te enfrentas es esta: “¿Qué tan detalladas deben de ser mis propuestas?” Por un lado, quieres demostrar que entiendes la situación y dejar ver tu experiencia. Por el

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) agencies and firms have long been instrumental in shaping the public image and reputation of their clients. Traditionally, these agencies have operated through a variety of mechanisms that relied on long-term contracts and bundled service packages to deliver results. However, the PR landscape is

Opinions expressed by Entrepreneur contributors are their own. According to Jungle Scout’s 2023 The State of the Amazon Seller report — an annual study into how Amazon Marketplace sellers are faring — 89% of sellers say they are profitable on the platform. A total of 37% even reported increased profits during 2022, despite all that

Opinions expressed by Entrepreneur contributors are their own. In today’s digital age, having a professional Instagram profile is essential for businesses to establish a strong online presence. With over 1 billion active users, Instagram offers businesses a powerful platform to engage with their target audience, increase brand awareness and drive sales. Instagram is one of

Opinions expressed by Entrepreneur contributors are their own. Customers demand direct interactions with brands. They increasingly want to buy from businesses directly, not go through a third-party wholesaler or distributor whose customer experience is totally different from what they’ve come to expect from the company’s marketing. The direct-to-consumer (D2C) model is becoming more and more

Opinions expressed by Entrepreneur contributors are their own. With distrust around social media growing and de-influencing all the rage, it’s getting harder to determine who to believe and who to blow off. But one activity still provides credibility, and it’s far from new — it originated in the 14th century. Writing a book. A book,

Opinions expressed by Entrepreneur contributors are their own. This Earth Day, we’ll be bombarded by brand messages in support of our planet. While many of these campaigns are well-intentioned, sustainability claims by brands are largely overstated. Research in Europe suggests that more than 40% of green claims from brands were exaggerated. Meanwhile, customers are more

Opinions expressed by Entrepreneur contributors are their own. Effective public relations can be the difference between success and failure in today’s competitive business landscape. Businesses that grasp this concept will have a distinct advantage over their counterparts. This guide takes a comprehensive approach to PR, covering everything from developing your brand narrative to crafting an

Opinions expressed by Entrepreneur contributors are their own. If you’re a business owner, a lot has happened already this year to make you stop and consider the state of your (and your business’s) money. Inflation has every dollar shrinking in value, federal rate hikes have made it more costly to borrow, and while recent bank

Are you feeling a little dazed and confused? Astrologists believe this is because Mercury will soon be in retrograde. Wendy’s believes it has a cure. The fast food chain announced it would soon introduce its “Mercury Menu,” offering deals such as free Crispy Chicken Sandwiches, free 6-piece Crispy or Spicy Chicken Nuggets, and free hot

El marketing es una de las áreas más importantes de una compañía al ser la encargada de ayudar a aumentar las ventas, su imagen, su proyección, entre otros aspectos claves que ayudan a que una empresa sea exitosa. En ese sentido, en la actualidad todas las empresas deben contar con equipos de marketing bien establecidos

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. As the economy slows, B2B marketers are being challenged with longer sales cycles, lower deal amounts and churning