Marketing

Opinions expressed by Entrepreneur contributors are their own. When the economy takes a downturn, and the word “recession” is uttered in executive offices across the country, there is often one standard response: cut the budget. For many companies, the first department on the chopping block is marketing. This is the one area of businesses where

Opinions expressed by Entrepreneur contributors are their own. While small businesses struggle to make social media marketing work for them, big companies have it easy. They can just get their name out there, and they’re done. In contrast, small businesses need to do much more to grow their following on social media — everything from

Opinions expressed by Entrepreneur contributors are their own. Fake it till you make it? Terrible advice when it comes to building your personal brand! There is a misconception that personal branding is all about crafting a curated image of ourselves, and it is a misconception that needs to be passionately refuted. So many clients come

Cuando se trata de construir una base leal de clientes, pocas cosas son más importantes que ofrecer una experiencia positiva. Mira las posibles consecuencias de una negativa: un estudio reciente de Emplify descubrió que después de tres incidentes insatisfactorios, cuatro de cada cinco clientes abandonarían una marca a la que anteriormente eran leales. En el

Opinions expressed by Entrepreneur contributors are their own. There are several reasons you might have to rebrand. Rebranding is not something foreseen or something that is part of any business plan. It’s almost always a result of unexpected circumstances, a correction or an improvement to your brand. Whatever the reason behind your decision to rebrand,

Opinions expressed by Entrepreneur contributors are their own. Voice search use is on the rise globally. Back in 2019, there were 2.45 billion voice assistants in the world. This number is expected to reach 8 billion by the end of 2023, which will be roughly equivalent to the global population. This rapid global increase in

I know everyone says you should relax and enjoy the holidays but here’s one thing I’ve learned about myself; I don’t idle well. It’s challenging for me to sit still and relax when I have so many ideas bouncing around my head that can help people (including myself) grow their business. So, here’s the compromise

Los oyentes de podcasts son fanáticos incondicionales. De acuerdo con el estudio The-Infinite-Dial-2022, los oyentes de podcasts semanales australianos escuchan un promedio de siete podcasts, y en los Estados Unidos, ese número aumenta a un promedio de ocho podcasts a la semana. Con oyentes tan dedicados, no es de extrañar que la audiencia de los

Opinions expressed by Entrepreneur contributors are their own. Did you know that in 2019, 46.8 million people in the United States identified their race as Black, alone, or as part of a multiracial or ethnic background? While this is only about 14% of the United States population, their influence will continue to grow as their

Opinions expressed by Entrepreneur contributors are their own. Often when I help clients earn media coverage by pitching stories to journalists, they are, of course, initially happy and even excited. To see the fruition of our work come to life in the form of a story in the news IS a thrill. But what happens

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Would you like to take your luxury jewelry brand to the next level and really break into the US market? Billions of dollars are spent every year in the United States on necklaces, rings, watches and bracelets.

Opinions expressed by Entrepreneur contributors are their own. AI writing usage has exploded in the last few months with the launch of OpenAI’s Chat GPT. The tool crossed 1 million users in less than a week. For comparison, it took Twitter two years to reach 1 million users. As an owner of a portfolio of

Opinions expressed by Entrepreneur contributors are their own. I have built four No. 1 international brands in my lifetime, throughout which time I learned some valuable lessons of my own — and I now feel that I am of a certain age where I want to share that experience and teach others. I was fortunate

Opinions expressed by Entrepreneur contributors are their own. The startup world is in disarray as I write this, and the economic outlook is not great. Many companies are performing mass layoffs, scaling back on initiatives and rethinking their entire approach to sales and marketing. It won’t always be this way — it’s a cycle —

Opinions expressed by Entrepreneur contributors are their own. Great television shows and films have staying power, which means they capture and keep the viewers’ attention and often motivate them to action. For some shows, this could mean tuning in week after week for each new episode. For documentary films, it could mean changing a lifestyle

Opinions expressed by Entrepreneur contributors are their own. A successful public relations (PR) campaign should be a consistent, audience-building machine that helps you reach your target audience while sharing a positive message about your brand. Getting media coverage is a great way to raise awareness for your company and can help you attract new investors

Opinions expressed by Entrepreneur contributors are their own. The age-old question in the digital design world persists: What comes first in website development — design or copy? Many digital design agencies have their own workflow strategies that best satisfy this question, but ultimately, it comes down to project needs and considerations. Nevertheless, this query continues

Opinions expressed by Entrepreneur contributors are their own. I’m a millennial. And we’re now an influential and rapidly expanding demographic, so understanding our views on product life cycles is essential for any business. Indeed, products that previous generations may have favored may be viewed differently by us, affecting the decisions of manufacturers, retailers and other

Opinions expressed by Entrepreneur contributors are their own. The only way to get away from expensive, inefficient, random acts of marketing is to have a well-articulated, truthful brand promise that galvanizes behavior across the company. Telling the brand story is the baseline requirement. What will set your company apart is showing up every day and

Opinions expressed by Entrepreneur contributors are their own. Are you confident that your business can weather a coming recession? Small business owners saw their revenue grow by a staggering 87% in 2022, but profits have dipped by 4%. The reason? Inflation forced businesses to raise spending to cover their operating costs and rise above the