Marketing

Opinions expressed by Entrepreneur contributors are their own. As business owners and marketing professionals, you constantly look for cost-effective ways to promote your products or services. The most sought-after platform for video marketing is YouTube, which is known for its relatively low ad costs compared to other channels. With over 2 billion logged-in users per

Opinions expressed by Entrepreneur contributors are their own. Writing and publishing a book can be a great way to increase your influence and broaden your reach. With a book, you can establish yourself as an industry expert and even find new customers who might be searching for your products or services. But if you’re going

Opinions expressed by Entrepreneur contributors are their own. When someone mentions the term user experience (UX) design to you, do you immediately think of screens and interfaces? Well, that’s part of it, but the subject matter goes way deeper than that. Implemented in the right way, it can even be mission-critical for your business. In

Opinions expressed by Entrepreneur contributors are their own. The technology industry has been hit hard by the economic downturn in 2021-22, with over 150,000 workers losing their jobs since June 2022. This presents a formidable challenge for companies in the technology sector. With proper guidance and focus, tech companies may avoid making costly mistakes that

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. La celebración del día de San Valentín tiene sus raíces en un festival romano llamado “Lupercalia” en el mes de febrero, en donde solteros se sorteaban para formar parejas temporales. En el siglo IV, el Papa Gelasio decidió conmemorar el 14 de febrero como el

Opinions expressed by Entrepreneur contributors are their own. Did you know that 20% of a brand’s emails will never reach the customer at all? This, coupled with an email provider’s desire to provide the best user experience within the inbox, means that many more are going straight to spam or promotions. As email matures as

Opinions expressed by Entrepreneur contributors are their own. With 2023 upon us, savvy small and medium-sized businesses (SMBs) will look beyond savings and bring customers to cheer in the form of unexpected experiences and timely engagement. Despite the lifting of most social distancing guidelines, consumers continue to prefer to shop online, with a Raydiant study

Opinions expressed by Entrepreneur contributors are their own. ChatGPT, an AI-powered content creation tool, has gained widespread popularity. GPT stands for Generative Pre-training Transformer. It is a type of artificial intelligence (AI) that can generate human-like content by analyzing language patterns and a knowledge database. Marketers are using it to produce massive quantities of high-quality

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. For brands and retailers looking to capture the opportunities in our market today, while also building resilience for the future, it will be essential that they test their understanding of consumers, and reassess their strategy and

Opinions expressed by Entrepreneur contributors are their own. The new year is an important time for entrepreneurs to reflect — what are we going to do differently this year to reach that next milestone in growth? You can take a magnifying glass to social media trends, your team or a number of other factors, but

Opinions expressed by Entrepreneur contributors are their own. When I started my marketing agency, I had to make a lot of choices about the services I could offer. I found the hard part wasn’t choosing what services to offer but which to not offer. It was easy enough to start with one service, but then

Opinions expressed by Entrepreneur contributors are their own. The business world is incredibly competitive — which is undoubtedly why roughly 45% of businesses fail within five years of opening. While there are many reasons why a business could fail, one of the biggest roadblocks to success is not having a well-defined unique value proposition (UVP).

Una sola canción y un solo día le bastaron a Shakira para poner al mundo de cabeza. Su nuevo sencillo BZRP Music Session #53, en colaboración con el productor argentino Bizarrap, ha superado ya las 74 millones de reproducciones y se ha convertido en el tema de conversación obligado. Casio ¿La razón? Todo lo que

Opinions expressed by Entrepreneur contributors are their own. Search engine optimization (SEO) affects your website’s visibility online. Good SEO means more page traffic and higher chances of selling your products and services to a broader audience. No matter how great your products are or how well-designed your website is, without an SEO strategy, your chances

Opinions expressed by Entrepreneur contributors are their own. The creator economy is booming. At last count, its total size was estimated at more than 50 million people. With such an influx of independent influencers, bloggers and videographers using social media to build online communities, it was only a matter of time before investors took notice.

Imagina una construcción cilíndrica con una torre al centro. En cada piso hay habitaciones con enormes muros de cristal. Desde la torre es posible ver lo que sucede en cada uno de los pisos; en cada una de las habitaciones. Es una especie de observatorio maestro, un punto de control absoluto y desde las habitaciones

Opinions expressed by Entrepreneur contributors are their own. The beginning of a new year is a great time to review business plans, reassess marketing strategies and finalize budgets. When it comes to marketing, there’s no shortage of ideas, trends and new tools. As a marketing leader with over 15 years of experience scaling marketing initiatives

Opinions expressed by Entrepreneur contributors are their own. Understanding the fundamentals of marketing psychology can help entrepreneurs create effective customer experiences and build customer loyalty. It can sound a bit complicated if you’re new to the term — and don’t get me wrong, it is — but in this article, I’ll break down the six

Opinions expressed by Entrepreneur contributors are their own. Started Franchising: 1998 | Total Units: 1,873 | Cost to Open: $315.3K-$948.1K Courtesy of Wingstop Wingstop continues to spread its wings with an aggressive expansion of its marketing and its marketplace. The result is nearly 20 consecutive years of same-store sales growth, along with the brand’s 22nd

Opinions expressed by Entrepreneur contributors are their own. Marketing compliance is a term used to describe the actions and practices of a company in order to ensure that it is compliant with marketing regulations. These regulations can vary depending on the industry, geography and other factors. Generally speaking, marketing compliance requires a company to exercise