Marketing

September 3, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Heraclitus said, “There is nothing permanent except change.” Well, we’ve all witnessed the validity of that claim firsthand. COVID-19 came and changed everything.  But with new things come uncertainties. We all went remote during COVID-19, but as Corona starts to ease

September 3, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. You may not realize it, but you are running a media company. You are, I am, and every other entrepreneur is as well.  The reality is that we all are — whether we want to or not. This is because of how the

September 2, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. There are many online marketing strategies small businesses can use to get ahead of the competition. One strategy is Pinterest marketing, which leverages the popular social media platform that has become one of the most effective promotional sites on the internet.

September 2, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Branding is your organization’s fingerprint. It is unique to your business and helps you stand out in a crowded market. Successful branding encompasses both tangible and intangible characteristics. According to the Chartered Institute of Marketing (CIM), a company’s brand unites a

September 1, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. You may have heard about drip marketing. But, likely, you haven’t heard about Deep Marketing. Drip marketing is a way to send emails to your prospects using an email autoresponder that keeps in touch with your leads through marketing automation. Deep marketing

September 1, 2021 6 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. What does it mean to be an entrepreneur? Being in charge of a company that seeks to promote entrepreneurship, it is a question

There is so much more we can do today with media mentions in order to maximize market exposure, authority and profitability. August 31, 2021 3 min read Opinions expressed by Entrepreneur contributors are their own. Public relations has long been considered an effective way to build a positive, long-lasting reputation, along with more visibility and exposure

August 31, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Defining your business’s enemy may seem combative, but it’s really about giving you a focus: something to push against. Throughout my 30-year career in advertising, I worked on brands that had fantastic, well-defined enemies and brands that had none. It was always easier

A study revealed that TikTok is the only social network where ads with sound generate significant lifts in purchase intent and brand favorability. August 30, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. TikTok is a fast-growing platform for many reasons, and one of them is how it’s redefining the way

You can buy marketing, sales or attention, but product-market fit should always take center stage. August 30, 2021 4 min read This story appears in the September 2021 issue of Entrepreneur. Subscribe » “I want to increase my sales. Does that mean I need to buy ads?” — Edward, St. Louis Sure, you can buy sales.

The advantages of researching your clients on the Web are many and the costs are lower. Find out how to do it. This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. If what you need is to know

Learn from the experiences of the world’s largest soft drink company to help you succeed. This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. We all know the Coca-Cola brand because it is present all over the world and we have grown up drinking it. But

August 28, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Since March of 2020, almost all businesses have had to transition to an online model. To survive the pandemic and the related lockdown restrictions, it has become necessary to provide an online channel to customers. More than ever, your website content

You may be hesitant at first, when you reach your goals, you’ll realize it was worth the time and money. August 28, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Great content is a must for any online startup business success. If you wish to dive into the pool of content

On the occasion of Gamer’s Day, the company joined the celebrations in this original way. August 27, 2021 2 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. For video game lovers there is also a

Influencer marketing has emerged as one of the more effective marketing channels in today’s ever-expanding media landscape. But knowing where to begin incorporating influencers for your business can be intimidating.  In this on-demand webinar, Jason Falls, author of the book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, will walk you through the six

The companies will provide free training courses that have the potential to reach the more than 28 million people who are part of the Microsoft and Facebook for Business communities. August 26, 2021 4 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Microsoft

The competition for online attention is growing by the second. Here’s how to make sure your business or brand stands out. August 25, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. The competition for online attention is growing by the second. Millions of blog posts are published daily, and they’re read

Most SMEs underestimate and underutilize the potential of public relations. August 25, 2021 3 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to marketing, there are a number of subconscious biases that play a large role in consumer decision-making. Some of the more notable biases include fear of missing out,

Businesses have an opportunity to make hefty profits with the right techniques. August 23, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Ecommerce has been growing steadily for the past few years, gradually displacing traditional retail sales and becoming the default way that most people (especially the younger generations) purchase items. That is