Marketing

Opinions expressed by Entrepreneur contributors are their own. Retailers today are operating under extremely uncertain conditions. Between inflation and labor shortages, supply chain challenges and recession fears, many retail stores may face an uphill battle in 2023. The good news is there are steps you can take to navigate today’s macroeconomic climate. By getting your

Opinions expressed by Entrepreneur contributors are their own. Are you struggling to keep up with the demands of digital marketing? You’re not alone. Small businesses and entrepreneurs are often so busy that they don’t have time to focus on their marketing efforts. Don’t worry, though! There are ways to automate your digital marketing so that

Opinions expressed by Entrepreneur contributors are their own. According to ProfitWell, 80% of future profits come from just 20% of existing customers. So clearly, any effort to keep yours engaged is a worthy investment, and loyalty programs are one of the oldest and most popular ways to do that. Put simply, such programs retain existing

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media. Building brand awareness, encouraging customer engagement, allowing to target specific customer segments and providing the ability to measure and optimize the campaigns in real time: in the digital era, the above-mentioned factors are indispensable. And this

The perfect job for hot dog lovers is looking to hire, but takers may have to cut back on the fixings. Photo by John Lamparski/WireImage/Getty Images Oscar Mayer is scouting for 12 new “Hotdoggers” to drive the iconic Wienermobile around the country as part of the brand’s annual and most-known marketing strategy. The hotdog company

Opinions expressed by Entrepreneur contributors are their own. The COVID-19 pandemic has brought on an economic recession that has affected businesses all around the world. In these difficult times, having a solid and professional image is more important than ever to attract and retain customers. With so many businesses competing for a limited number of

Opinions expressed by Entrepreneur contributors are their own. If you had conversations about media mix modeling or predictive analytics before, those conversations probably didn’t last very long. In pre-pandemic days, the promise of multi-touch attribution (MTA) was considered the Holy Grail of marketing. When done right, it would help marketers understand the value of each

Opinions expressed by Entrepreneur contributors are their own. In light of recent shakeups at tech companies, a possible looming recession and enduring inflation, it’s never been more important for companies to reallocate marketing budgets across a variety of platforms to maximize return on investment. Collectively, Apple, Microsoft, Amazon, Alphabet (Google) and Meta (Facebook/Instagram) have lost

Opinions expressed by Entrepreneur contributors are their own. Attention has always been a currency in marketing, but with the rapid increase in short-form video popularity in recent years, social media platforms like Tiktok, YouTube Shorts, Instagram and Facebook Reels have become the prime marketplace for user attention. Apps that trace their roots to a place

Opinions expressed by Entrepreneur contributors are their own. Professionals have been arguing for decades over the age-old question of how often to email a marketing list. On one side are those who believe contacting readers more than once a month is a no-no. On the other, we have those who think daily emails are best

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. If you are a social media user, you love memes. In the search and thirst for content, chances are you savor every bit of creative marketing and advertising that notable companies and brands use to connect with

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Wrapping up on 2022 and looking ahead to 2023, it’s highly likely that you’ll now be assessing your marketing and public relations (PR) activities and crafting new plans and strategies based on successes and wins, or

Opinions expressed by Entrepreneur contributors are their own. in 2022, more than 75% of brands had a dedicated budget for influencer marketing, and 68% of companies surveyed said they planned to increase their influencer marketing spend going forward. Influencer marketing is on the rise, and it’s more likely than not that your company will soon

Opinions expressed by Entrepreneur contributors are their own. You work hard on creating content. This content deserves to get seen. But that’s only possible when you invest some of your efforts into creating the content’s headline. The headline is the one part of your content that gets the most exposure since 80% of the readers

Opinions expressed by Entrepreneur contributors are their own. Have you considered an in-house marketing strategy for your brand? If so, you’re not alone. Marketing is one of the biggest challenges for many businesses, and outsourcing often leads to disappointment and headaches. Finding the right marketing firm to work with can be a time-consuming, expensive process.

Opinions expressed by Entrepreneur contributors are their own. So many messages get lost in translation when typed or written down. How can you convey your tone of voice or feelings in just 280 characters or less? According to a report, adding emojis to your social media posts increases engagement and lowers advertising costs. While the

Opinions expressed by Entrepreneur contributors are their own. Not all marketing is created equal. Some strategies are designed to yield results in the long term, but your average business owner doesn’t always have that long to wait. According to Statista, 21.6% of American small businesses surveyed claimed that the COVID-19 pandemic had a significantly negative

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. ¿Te has preguntado por qué cuando entras a tu tienda favorita sientes que cada detalle, textura y color te transmite un mensaje? Esto se debe a que el espacio está diseñado de una manera consciente y tú como cliente percibes una fuerte propuesta de valor

Opinions expressed by Entrepreneur contributors are their own. According to Pew Research Center, 74% of Americans trust someone with a respected personal brand, and over half would recommend, do business with or seek advice from these individuals. Many businesses and entrepreneurs outsource the job of building a personal brand to a PR agency. I’m convinced

Opinions expressed by Entrepreneur contributors are their own. Facebook is in trouble. Social media platforms need constant growth to survive, but Facebook is no longer growing. In fact, it’s losing users. As Facebook’s core platform slowed down, Mark Zuckerberg made the fateful decision to shift focus to the metaverse, going so far as to change