Marketing

Opinions expressed by Entrepreneur contributors are their own. One twist of events — a.k.a. the pandemic — was all it took for many companies to realize that the future of technology, especially in business, was already upon us. The business narrative went from a standstill because of inactivity to a surge of activity as the

Opinions expressed by Entrepreneur contributors are their own. It is estimated that the average enterprise-level organization uses over 75 tech tools, on average. Clearly, organizations are recognizing the potential that this can have for their growth — even if they’re getting a little overzealous in adopting it. If you’re still not sure how today’s options

Opinions expressed by Entrepreneur contributors are their own. As a business matures, limited resources and strained schedules can result in a lack of communication between teams, forcing each into its own niche. It is easy for teams to grow in bubbles, developing a limited understanding of other teams’ roles and objectives. Growing companies that are

Opinions expressed by Entrepreneur contributors are their own. You don’t have to be an NBA fan to recognize Charles Barkley. Indeed, Sir Charles doesn’t need the pretext of a ring to be the people’s champion: Between his past as an athlete, his present titles of entertainer, ad man du jour and an indespensible ingredient within

Opinions expressed by Entrepreneur contributors are their own. TikTok is the reigning and possibly longest-running star of social media. In 2021, TikTok achieved a record-breaking 656 million downloads (leaving the second-place platform, Instagram, in the dust by 100 million) and remained the only social media app besides Facebook to surpass three billion downloads. But TikTok’s

Opinions expressed by Entrepreneur contributors are their own. As we near 2023, there is no doubt that we live in a distracted world. With all its many improvements and innovations, the internet has also brought a lot of noise and distraction. There is no exception to the noise regarding public relations, brand building and thought

Opinions expressed by Entrepreneur contributors are their own. With car sales swinging back up after a pandemic-induced dip, the automotive industry needs to focus on its marketing tactics. Marketing in this ever-changing industry differs significantly from any other. With various segments of this industry — car dealerships, third-party dealers and large car brands — all

Opinions expressed by Entrepreneur contributors are their own. With most shopping happening on the Internet, online advertising has become crucial to any successful business. Google Ads can generate immense traffic to your product — if done correctly. Whether you’re just getting familiar with your Google Ads account or have a history with Google Ads campaigns,

Opinions expressed by Entrepreneur contributors are their own. You probably think of logos, colorful packaging and slogans when you think of brands. Brands are not limited to influencers, celebrities and businesses but are for individuals, including you. Your brand is what people visualize when they hear your name or see your picture online. Your brand

Opinions expressed by Entrepreneur contributors are their own. Omnichannel customer engagement is no longer a nice-to-have — it’s a necessity. In today’s digital world, customers expect a seamless, personalized experience across all channels, and they will take their business elsewhere if they don’t get it. Channels have converged, and customers move freely from one to

Opinions expressed by Entrepreneur contributors are their own. Marketing can be complex, with dozens of campaigns across numerous channels feeding your bigger strategy. But it should be simple at first. In fact, a mistake I often see from startups and entrepreneurs — that I also made for years — is trying to do too many

Opinions expressed by Entrepreneur contributors are their own. Franchise marketing has many moving parts, including SEO, paid search, social media and much more. But one of the most important, if not the most important, aspects of a well-developed digital marketing strategy is content — the stuff you write and share to tell and sell your

Opinions expressed by Entrepreneur contributors are their own. Market disruption strategies can be highly advantageous for businesses, allowing companies to tap into new markets and gain a competitive edge. However, it’s important to note that not all disruptions are successful. Many companies have tried and failed to disrupt their respective markets. To increase the chances

Opinions expressed by Entrepreneur contributors are their own. It seems you can’t turn around on the Internet (virtually speaking) without bumping into a marketing consultant. They’re in your email inbox and Instagram DMs, claiming that they’ll help with your SEO, your paid digital ad strategy, the about page on your company website, etc. The problem?

Opinions expressed by Entrepreneur contributors are their own. Search engine optimization (SEO) is important for any business wanting to build an online presence and sell online. When we write engaging SEO content, Google rewards us by placing web pages higher in search results, giving you higher visibility. This can increase the number of visitors to

Opinions expressed by Entrepreneur contributors are their own. Online communities are the bread and butter of consumer engagement today. Communities allow like-minded people to engage on topics that they both relate to. But most importantly, an online community brings life and authenticity to the conversation. It doesn’t feel forced and has no pretense — communities

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. While the world of business is constantly changing, there’s one thing that has remained true since the earliest

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail is outdated, yet direct mail advertising is valued at $72.67 billion dollars, says the Direct Mail Advertising Global Market Report 2022, and it’s expected

Opinions expressed by Entrepreneur contributors are their own. Brand reputation can be hard to quantify, especially with many factors affecting how consumers see and interact with your business. Social media platforms, review sites and search results all have a noticeable impact on the reputation equation, but how they ultimately come together to shape your company’s

Opinions expressed by Entrepreneur contributors are their own. The beauty industry is competitive but can also be lucrative when marketing is handled correctly. The global cosmetics market is worth an outstanding $507.8 billion, which will reportedly increase to approximately $750 billion by 2025. As such, brands will be expanding their marketing strategies to embrace new