Marketing

Opinions expressed by Entrepreneur contributors are their own. In the very early days of The Supplant Company, back when we were just sketching out the details of the “sugars from fiber” concept, it really wasn’t clear what the right route to market might be. Bringing new food ingredients to market isn’t SaaS, and there is

Opinions expressed by Entrepreneur contributors are their own. One of the biggest challenges with customer experience (CX) programs is how to go beyond tracking a net promotor score (NPS), collect data, be able to take action and change behaviors that impact customer experiences. That’s because it requires your teams to understand how exactly their behaviors

Opinions expressed by Entrepreneur contributors are their own. Today’s entrepreneurs are using their platforms and voice to advocate for the issues they care about most. While being passionate and vocal is valuable, companies must remain viable — and the key to this is an unimpeachable personal brand. A well-constructed and strategic personal brand opens doors

Opinions expressed by Entrepreneur contributors are their own. Michael Rothbard, the founder of Newton Baby, launched several companies dedicated to helping people sleep better, but helping babies sleep better had never crossed his mind. That was until he and his wife, Jasmine, were expecting twins and it came time to choose mattresses for the little

Opinions expressed by Entrepreneur contributors are their own. Does it sometimes seem like online review sites have your brand in a vise? With the ongoing popularity of consumer review platforms, not to mention their favored status in local search results, online reviews on Yelp, TripAdvisor, Trustpilot and other review sites can pose a genuine and

Opinions expressed by Entrepreneur contributors are their own. From a young age, Renette Youssef knew she wanted to travel the world. Growing up in Australia, she remembers telling friends and family when she was just 11 just years old that she wanted to live in different countries and experience their unique cultures. Renette Youssef Is

Opinions expressed by Entrepreneur contributors are their own. I’m a big fan of marketing automation. If you want to grow your business — and do it quickly and efficiently — it’s practically a requirement. With the right tools, and in the right context, you can completely eliminate manual effort from the equation, saving time and

Opinions expressed by Entrepreneur contributors are their own. Instagram “saves” were released in 2017. Now, it has become a popular metric among influencers and brands. The purpose of Instagram saves is to bookmark the posts users like to look back on later. It also allows the user to categorize their bookmarks as collections. But what’s

Opinions expressed by Entrepreneur contributors are their own. Are you looking to build an online reputation for your business? If so, you’re not alone. So far, in 2022, there are over 1.9 billion websites online. That’s a lot of competition, making a strong online presence more important than ever before. From drumming up a new

Opinions expressed by Entrepreneur contributors are their own. Raise your hand if this is you: You hired not just one, but two, three or even four marketing agencies only to find yourself right back where you started. Every time, you’re out of thousands of dollars and building further resentment towards marketing agencies. Well … you’re

Opinions expressed by Entrepreneur contributors are their own. Once someone gets a taste of what you create, are they hungry for more? Creating and consuming great content is no different than creating and consuming a delicious, healthy meal. They both have a direct impact on our mental and physical health. Creators, like chefs, must understand

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Copywriting may sound easy. It’s just talking about your product, right? Well, it’s a lot more complicated than

Opinions expressed by Entrepreneur contributors are their own. Mention digital marketing and, within minutes, buzzwords like search engine optimization (SEO) and content marketing will be mentioned. Both are more than buzzwords. They are integral parts of successful digital marketing for most current brands. Chances are, if you are running a business that uses digital marketing,

Opinions expressed by Entrepreneur contributors are their own. What is social selling and what makes a great strategy for it? Social selling is a special approach to present-day lead generation. This approach is a vital part of creating relationships, cultivating trust and engaging with your target customers to increase sales. You need to use social

Opinions expressed by Entrepreneur contributors are their own. If you’d told me marketing was the most important skill for successful entrepreneurship even ten years ago, I would have laughed in your face. However, over a decade of my own entrepreneurial ups (and major downs), alongside advising thousands of client businesses from zero to profitability, I’ve

Opinions expressed by Entrepreneur contributors are their own. In the marketing world, it’s often said that people don’t hate advertising — they hate bad advertising. What does and doesn’t constitute bad advertising can be discussed ad nauseum, but many of the points in that conversation all come back to one idea: inauthenticity. Brands are speaking

Opinions expressed by Entrepreneur contributors are their own. Companies use email for marketing because it’s an effective way to reach their customer base through a channel they use most often. People spend a lot of time checking email — to the tune of 143 minutes every weekday — making email one of the most direct

Opinions expressed by Entrepreneur contributors are their own. Remember two years ago when you would make fun of people who used TikTok? Don’t worry, I did the same. And yes, I deeply regret it. Now all you see people talking about is TikTok. A lot of people struggle with creating content on the internet. They’re

Opinions expressed by Entrepreneur contributors are their own. Stocks are slipping, tech growth is halting, and bubbles are bursting. If you haven’t already felt it, you’re bracing for the impact. When markets start to shift, businesses are forced to quickly pivot and adapt to minimize fallout. In tech, we’re seeing this play out in the

Opinions expressed by Entrepreneur contributors are their own. It’s tempting to sink large amounts of money into your marketing budget when sales lag or the economy drags and revenues drop. However, you may be throwing your money away. Before you jump on that new marketing fad or sign the pricey contract with the trendy boutique