Marketing

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, it’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. Brand awareness refers to how often your brand or product name comes up in conversations, and the more often this happens, the better your

Opinions expressed by Entrepreneur contributors are their own. Companies employ search engine optimization (SEO) because they want to improve their presence in online searches. However, the truth is that for larger brands—and especially national brands — SEO has little to do with why brands may appear in first-page search results. The central value proposition of

Opinions expressed by Entrepreneur contributors are their own. It doesn’t matter if you are a content writer, copywriter, or blogger; learning how to write when you don’t feel like it is essential if you want to get serious about your work. But ultimately, there will be days when writing feels near impossible. Perhaps you didn’t

Opinions expressed by Entrepreneur contributors are their own. In 2022, the United States is fortunate enough not to be in a recession. However, the odds of a recession in 2023 are on the rise. Experts predict there’s currently a 30% chance of recession, and that number has doubled over three months. As a large or

Opinions expressed by Entrepreneur contributors are their own. In Depth with Graham Bensinger showcases stories of the famous, infamous and personalities on the ascent. The 35-year-old, Emmy-winning journalist’s podcast, (which gets, on average, 2.5 million digital views per episode) has hosted Tom Hanks, Bob Costas, the late/great Kobe Bryant, Mike Tyson and too many other

Opinions expressed by Entrepreneur contributors are their own. I started selling social media services when I was 17 years old. After spending $9 on a logo and domain for my newly created brand, I sat back and waited for my email to fill with orders and partnership opportunities — but that didn’t happen. Four weeks

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a hyper-competitive marketplace, you need every advantage to make your goods and services stand out from competitors.

Opinions expressed by Entrepreneur contributors are their own. There’s plenty of startup marketing you should do for free — like brand building on social media, gaining website traffic through organic search, earning media coverage, getting online reviews on major platforms and simply talking to as many customers as you can. Once you’ve done that and

Opinions expressed by Entrepreneur contributors are their own. As former Netscape CEO Jim Barksdale famously said, “There are only two ways to make money in business: One is to bundle; the other is unbundle.” Ever since the concept of search engine optimization (SEO) became a thing a little over 20 years ago, marketing agencies have

Opinions expressed by Entrepreneur contributors are their own. Any meaningful digital marketing strategy takes a commitment of time and money to put together. That commitment can involve days, weeks or even months of brainstorming sessions, research, analysis, strategy building, testing and more, taking the skill and collaboration of some of your best and brightest to

Opinions expressed by Entrepreneur contributors are their own. For every 100 new products that come to the market each year, 95 of them will fail. But how do you make sure your product succeeds? The truth is that the e-learning market is huge. In 2019, it was sized at almost $200 billion USD, and by

Opinions expressed by Entrepreneur contributors are their own. More than 300 billion emails are sent daily. That’s 300 billion emails for a global population of over 7 billion humans. If you haven’t already considered email marketing for your new startup, then you need to start now. One of the most positive aspects about email marketing

Opinions expressed by Entrepreneur contributors are their own. Why does a business or organization need to rebrand? Rebranding is a process whereby a business or organization changes its name, logo, identity and image. There are many reasons why a company might choose to undergo a rebrand. A brand may have become stale and no longer

Opinions expressed by Entrepreneur contributors are their own. Marketing can mean different things to different people, and how someone defines it often has a lot to do with their personal and professional experience. Those of us who have made our careers in marketing have a unique perspective, but even as professionals, we each view the

Opinions expressed by Entrepreneur contributors are their own. Did you know that 61% of consumers prefer to be contacted by companies through email? Millennials will do nothing to slow that down. With an average of 6.4 hours a day, they’re using email more than any other age group. The potential to reach and convert them

Opinions expressed by Entrepreneur contributors are their own. I was thrilled to talk with David Siegel, CEO of Meetup, the leading platform for finding and building local communities, for my recent episode of How Success Happens. David Siegel, CEO of Meetup Stepping in to take over as the CEO of an established tech company with

Opinions expressed by Entrepreneur contributors are their own. Content marketing is bound to keep expanding as businesses continue to make the most of it to grow their brand. Even more promising is how data has become valuable in content marketing as technology keeps experiencing advancement. But, what is data-driven content marketing? Data-driven content marketing is

Opinions expressed by Entrepreneur contributors are their own. This will sound like an exaggeration, but it’s not: When it comes to advertising and the internet, user experience is the biggest opportunity that stands before us. In the last 20 years, we have seen the rise of a new medium that allows almost limitless new ways

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Great products and services don’t become great simply because the founder says they are. You need a message