June 24, 2021 9 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. A few days ago, it was revealed that the short-term rental platform Airbnb kept a terrible crime committed in one of its accommodations a secret . However, the case is far
Marketing
June 24, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. “Authenticity” would win the award for most-overused word in the influencer marketing world these days. Which means it would also elicit the most eye rolls. Nevertheless, authenticity remains the key differentiator between an influence-marketing activation that resonates with an audience and one
June 21, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Rumor has it that personal branding is set to transform marketing in 2021, but not in the way you might think. Today, the concept is more focused on humanizing business — and those behind the business. By establishing and strengthening a founder’s personal brand, there’s
Avoid these common mistakes to ensure your next real-estate decision is the right one. June 21, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. As an owner of a franchise, one of the biggest decisions you have to make is finding the right real estate for your businesses. Successful franchisees are
It’s an easy way to engage with customers and build your customer loyalty. June 17, 2021 3 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce
Because your products deserve the best ecommerce assets. June 18, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Ecommerce grew by 44
June 18, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The global B2B ecommerce market is valued at $12 trillion, and this number is expected to grow by 17% in 2021. And today, more than 90% of B2B marketers use content marketing to reach, nurture and convert prospects. This is why content
June 19, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. As the world reopens, consumers are changing their mindset and adjusting back to everyday life. They are spending more on products, services, and various offers from entrepreneurs. While the growth opportunities are tremendous, a lack of clarity often derails that growth. You
June 18, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Businesses that aren’t using email marketing today could be missing out like never before. Consider the fact that Americans spend an average of 143 minutes daily just checking email. There’s tremendous marketing potential in an email address. Make the most of
June 18, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. In a world inundated with competition, many entrepreneurs and small businesses look to marketing “tricks” to get results. It can be tempting to seek the quick, easy click-throughs that come from a catchy headline, but you always pay a hefty price for
June 17, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Sustainability is a very important concept today. From individuals and corporate bodies to multinational organizations, there’s a drive to reduce the negative impact of our activities on the environment, places and people around the world. There’s the moral aspect to this, which
June 17, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketing does more than just boost a company’s sales and entice customers to buy products or services. Through marketing, a business can build and maintain its reputation while also creating a connection with its customers since it provides updates and other
September 13, 2017 8 min read The following excerpt is from the Staff at Entrepreneur Media Inc. and Jason R. Rich’s book Start Your Own Etsy Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you
June 16, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. “Never meet your heroes,” the saying goes. But disappointment and letdown aren’t always the case. Some heroes are just as heroic up close as they are from a distance — the trick is in finding them! Brands can be heroes, too. Whether
September 6, 2017 6 min read The following excerpt is from the Staff at Entrepreneur Media Inc. and Jason R. Rich’s book Start Your Own Etsy Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you
June 15, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is a tried-and-true way to expand your audience and reach the right kinds of people. At least, it is if you’re working with the right influencers. But, how do you find the people who know their audience and know how
Festival to Feature Online Screenings on July 12 and 13 on It’s A Short, Fourth Annual Global Entertainment Showcase and Special Awards Reception at the Legendary Beverly Hills Hotel Los Angeles, June 15, 2021 – Scheduled from July 10-14, 2021, the third annual French Riviera Film Festival (FRFF) is pleased to announce the finalist shorts of the 2021 competition, the announcement was made
As you spend the Summer poolside, feasting with family or testing out new recipes, Chef to the Stars Ryan Rondeno shares some of his culinary Summer sensations in this recipe sampler. Simple, delicious and a repeat must-have for any occasion, check out these mouth-watering menu items straight from Chef Rondeno’s “FoodCulture” App! Mango Blanc Spritzer
Does being an “influencer” really mean anything anymore? And if so, how can we thrive in an era with deteriorating public trust? June 14, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. A few years ago, you could have made the claim that we were in the “era of the influencer,”
June 14, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. When @justaconstructionguy took off on Instagram, the account really took off. The story goes that a teenage girl (@barbzlovescarbs on Twitter) posted a screenshot of her dad’s new Instagram account in April of 2019, claiming he became an “influencer” to prove
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